Thursday, March 10, 2011

Website, merchandise and trailer oh my!

Yes I have been completely engulfed in this film over the last couple of weeks. The amount of work that it takes to do something that seems so simple to the layman's point of view is amazing. I have been overseeing every inch of the way in regards to the website in that it comes out all right. There are so many factors that are involved and that can go wrong it is easy to get away from you if you don't stay on top of it. I can see how easy it is to have something come out like complete garbage too. The hope is that all will be alright and I will get a lot of traffic to the site.

In addition to the site I have been busy with promotional merchandise. I have been taking copious notes on all manner of things that would be potential high sellers. As of date, I have ordered specialized logo dog tags, stickers and just now...specialized bracelets. Next up is getting this poster finished.

I have been working closely with the poster artist and so far I haven't liked what is coming out so we started form scratch and are trying again. I should see another draft tonight. When dealing with an actual poster it is critical that it is near perfect because it is the central theme or focus of the film. It is the silent voice that speaks for the entity of my precious jewel. If it takes weeks to complete than so be it but it must be done right. Once that is complete and I am happy with it, I will most likely use that for the t-shirt design and move on getting the shirts made. I am starting with small orders on everything to see how they will sell. For example, I bought 40 hats of Medium and Large in simple colors of black, white & pink. We'll see how those and other items sell. It really depends on the amount of traffic generated towards the site and how generous and supportive people will be.

I find this film a little different than most as it is a film that directly supports a cause. Most films are out for self gratification and success. Granted the film costs money and funds must be generated but how many films are out there promoting a cause? Moreover, how many films are made by the very same type of individual that the proceeds are being generated for.....a film by a Wounded Warrior for Wounded Warriors!

Soon the website will be out and following behind that will be the merchandise. As a viewer/consumer we will be asking to either purchase an item in support of the film or simply donate directly to the film. Furthermore, all we ask is a donation of $1.00! That is it. If we get $1 from a couple thousand people, which is not many people, than we are doing well to raising funds. Our goal is to raise a minimum of $10,000 for the Wounded Warrior funds so the better we do the more money the funds make. Everyone will make out. So, keep an eye out for the site and please donate a dollar and pick up a braclet or perhaps a shirt or a sticker. But show your support to the wounded and the arts.

Gregory Hines

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